Although the Mid-Autumn Festival is still nearly a month away, many shops are selling toys, with traditional examples dominating the market.
Streets like Hang Ma, Hang Luoc and Hang Ngang have become more crowded.
Shops are adorned with various traditional items, from vibrant lanterns to intricate masks and majestic lion dance heads, offering a visual feast for festival-goers.
Hung, 27, from Ha Dong, took his wife and child to Hang Ma Street to enjoy the early Mid-Autumn Festival atmosphere. This was an opportunity for his children to learn more about their culture.
Traditional toys are priced between VND40,000-70,000 each, depending on different kinds.
The Mid-Autumn Festival, known as Tet Trung Thu, is one of the country's biggest festivals. It is traditionally held on the 15th day of the 8th lunar month.