UFC Gym, a fitness gym franchise of the Ultimate Fighting Championship (UFC), announced a few months ago it was expanding into Asia with total investment of $15 million and committed to setting up five centers in Vietnam led by CMG.ASIA, its expansion partner in the region and the owner of popular fitness brands such as California Fitness & Yoga.
It signed an exclusive development agreement in September last year to open UFC Gyms throughout parts of Southeast Asia. Each gym costs around $3.5 to $5 million to build, depending on location and space.
“This is the first UFC Gym in Asia and among a number we plan to open in the future and Vietnam is a pioneer location,” said Mr. Randy Dobson, Chairman of CMG.ASIA. “UFC Gym is a perfect match for our exciting portfolio of international fitness and entertainment brands we currently offer in Vietnam and Southeast Asia.”
“Our partnership with CMG.ASIA marks another major milestone for our company as we introduce UFC Gym to Vietnam,” said Mr. Brent Leffel, CEO of UFC Gym. “The overwhelming response to our fitness concept and Train Different philosophy has been incredible.”
“This expansion speaks to the international appeal of UFC’s brand,” said Mr. Dana White, Chairman of the UFC. “From our athletes to our fan base, we have seen significant growth throughout international markets.”
“We consider Asia as the birthplace of mixed martial arts (MMA), so we are thrilled that UFC Gym is now expanding into this region, bringing our signature MMA styles of training and fitness to our fans in Southeast Asia,” he went on. “Asia is one of UFC’s fastest growing markets and we want to bring signature MMA styles of training and fitness to all fight fans in the region.”
Membership includes unlimited access to UFC Octagon and signature classes such as Daily Ultimate Training, TRX, Muay Thai, Brazilian jiu-jitsu, kickboxing, boxing, MMA conditioning, women’s self-defense, and group fitness classes such as Zumba, Power Yoga, Hot Hula and Cycle Circuit.
Since its establishment in 2009, UFC Gym, the fast-growing franchise combining MMA and fitness in the US, has opened more than 120 centers in the US, Australia and Canada. Its training programs are suitable for people of all ages and physical condition.
The gym offers a full range of fitness classes, group and private MMA training, as well as group fitness, personal and group dynamic performance-based training and MMA youth programming.
UFC Gym is the first major brand extension of UFC, the world leader in MMA. It was the first worldwide MMA and is the largest pay-per-view event provider in the world.
