Vietnam is currently the fastest-growing market for US blueberries in Asia, according to the US Highbush Blueberry Council (USHBC).
US blueberries are introduced to Vietnamese consumers (Photo: FB DN).
In 2025, US blueberry exports to Vietnam reached 523,597 pounds, equivalent to about 237.5 tonnes, up 160 per cent from 2024.
Growth continued in the first eight months of this year, with export value rising 56 per cent. Since 2020, US blueberry exports to Vietnam have grown by an average of 33 per cent annually, covering fresh, frozen and dried products.
The USHBC said the expansion of modern retail networks, including shopping malls, supermarkets and convenience stores, has made imported fruit more accessible to Vietnamese consumers.
Growing interest in nutritious foods and products associated with health and safety has also helped drive demand for US blueberries.
To sustain this momentum, the council said it would continue marketing partnerships, provide market data and work closely with distribution channels in Vietnam.
Beyond blueberries, a growing range of US agricultural and food products is also gaining a stronger foothold in Vietnam through modern retail networks.
Stephen Alexander Vaden, US deputy secretary of agriculture, said Vietnam was the seventh-largest market for US agricultural products and among the fastest-growing. Vietnamese purchases of US agricultural products rose 46 per cent in 2025 and have increased by a further 20 per cent this year.
Vaden said trade and consumer ties between the two countries had developed over several decades. US products, ranging from beef and lobster to pork, were becoming increasingly common in Vietnamese retail outlets, catering to diverse consumer demand.
US businesses seek further opportunities in Vietnam
Efforts to promote US agricultural products in Vietnam come as the US government sends its largest-ever agricultural trade mission to Ho Chi Minh City from November 9 to 12.
Led by Vaden, the delegation brings together representatives from 43 US companies, 37 major trade and industry organisations, and senior officials from the agriculture authorities of California, Kansas and Wisconsin.
The mission is the largest agricultural trade delegation in the history of the US Department of Agriculture's Foreign Agricultural Service (FAS) activities in Vietnam.
During the visit, US businesses will meet Vietnamese importers and distributors, take part in business-to-business networking activities, conduct market research and promote their products.
According to the US Department of Agriculture (USDA), Vietnam was the seventh-largest export market for US agricultural and related products in 2025, with imports worth nearly USD 5.6 billion, up about 38 per cent from the previous year.
At a reception celebrating the Vietnam-US agricultural partnership on the evening of November 9, Nguyen Manh Cuong, vice-chairman of the Ho Chi Minh City People's Committee, highlighted the city's advantages in seaports, logistics and retail networks.
These strengths, he said, positioned the city as a hub for receiving, processing and distributing agricultural and food products across southern Vietnam.
Ho Chi Minh City also plans to develop high-tech urban agriculture during the 2026-2030 period and seeks greater cooperation with US partners in plant varieties, biotechnology and technology transfer.
City leaders reaffirmed their commitment to facilitating US companies' expansion in trade, investment and partnerships with domestic businesses.
Vietnam, in turn, hopes the US will continue improving market access for Vietnamese agricultural products in which the country has competitive strengths.
The growing presence of US agricultural products in Vietnamese retail networks highlights the country's emergence as an increasingly attractive destination for international suppliers.