The capital welcomed an estimated 30.36 million visitors in the first 10 months of 2026, up 6.8 per cent year on year, according to local tourism authorities.
International arrivals rose 21.4 per cent to 7.57 million, while domestic visitors increased 2.7 per cent to 22.78 million.
Tourism revenue reached an estimated VND 125.24 trillion (USD 4.8 billion), up 13 per cent from a year earlier.
Despite strong international growth, the slower rise in domestic tourism has prompted Hanoi to diversify its offerings and introduce targeted promotions.
The city is focusing on cultural heritage, cuisine, night-time tourism and festivals to encourage longer stays and higher visitor spending.
New themed tours include cultural retreats at the Vietnam National Village for Ethnic Culture and Tourism, pilgrimages to Huong Pagoda, visits to four historic temples protecting ancient Thang Long, and sunset cruises on the Red River.
Night-time experiences will also feature activities at Hoa Lo Prison, the Quintessence of Tonkin show, Thang Long water puppetry and tours of Hanoi's Old Quarter.
Several major cultural events are scheduled for November and December.
The Hanoi Creative Design Festival 2026 will take place from November 11 to 28 at various locations, while the Hanoi Tourism Ao Dai Festival will run from November 21 to 24 at the Hanoi Museum and along Pham Hung Street.
The city will also host a cultural, sports and tourism showcase during the eighth Hanoi International Film Festival from November 27 to December 2.
Hotels are introducing promotions throughout November and December, including discounted rooms, weekend getaways, staycation packages, accommodation and dining deals, and special Christmas and New Year menus.
Other offers cover conferences, year-end parties, weddings, wellness and entertainment services.
Alongside promotional activities, Hanoi is strengthening tourism management, service quality, safety and environmental protection.
The city currently has around 140 operating tourist attractions and destinations, including 59 officially recognised by municipal authorities.
Tourism officials are encouraging localities and operators to improve visitor services while developing experiences linked to the capital's history, heritage, traditional craft villages, agriculture and natural landscapes.
Authorities have also warned against so-called "zero-dong tours", which may offer free travel but seek to profit from compulsory or pressured shopping.
Local administrations have been asked to strengthen inspections and prevent violations, while tourism businesses must disclose prices and programme details transparently.
Operators have also been instructed not to organise or participate in misleading free-tour schemes designed to generate profits through sales.
Hanoi expects the combination of new tourism products, promotions and tighter service standards to support growth through the end of 2026 and strengthen its appeal to domestic and international visitors.