The initiative is outlined in Plan No. 609, issued on October 30 by Hue People's Committee Vice Chairman Tran Huu Thuy Giang, aimed at restructuring existing tourism offerings and developing new products.
The city plans to diversify visitor experiences, expand year-round tourism and introduce seasonal packages to reduce dependence on peak travel periods.
Under the plan, tourism development will focus on market demand and visitor experiences, with businesses taking the lead in operating and commercialising products.
Hue will review existing tourism services and new proposals, prioritising those with strong market potential, investment readiness and commercial viability.
The city aims to build on its heritage, culture, cuisine, traditional crafts and natural attractions while expanding healthcare, wellness, golf, waterway tourism and meetings, incentives, conferences and exhibitions (MICE).
The plan identifies 10 interconnected tourism segments for domestic and international visitors, including heritage and cultu