The target was highlighted at a tourism promotion event held at the village on August 20, where officials and travel firms discussed new products and ways to improve visitor experiences.
The village currently hosts regular activities involving 16 ethnic groups. Each year, more than 1,000 ethnic minority people and about 200 artisans and traders take part in cultural activities there.
Nearly 80 cultural and tourism events are held annually, including the recreation of more than 20 traditional festivals. The site receives about 600,000 visitors a year.
By 2030, Hanoi aims to raise annual visitor numbers to 1-1.2 million, with international tourists accounting for about 5 per cent, and seek recognition for the site as a national tourism area between 2030 and 2035.
Tourism businesses have proposed new experiences to attract visitors and extend stays. These include one-day cultural tours, traditional weaving and musical performances, local cuisine, cooking classes, ethnic markets and overnight programmes.
Hanoitourist proposed a one-day itinerary featuring cultural experiences from Vietnam’s northern, central and southern regions, including traditional Thai weaving, Muong gongs and cuisine near the Cham tower complex.
Other proposals include the ‘Night of Vietnam’ programme, a ‘48 Hours among 54 Ethnic Groups’ experience, dinners with local communities and tours linking the village with Son Tay, Duong Lam and Ba Vi.
Travel businesses said the village had strong potential for international visitors but called for more hands-on experiences, allowing tourists greater interaction with local culture rather than simply watching performances.
Hanoi tourism officials said the site’s development would focus on cultural preservation while using tourism, creative industries and new experiences to broaden its appeal.
In the longer term, the city aims to develop the village into a major cultural tourism hub in western Hanoi, combining culture, tourism, creative industries and services.