Held under the theme “Acting for the communities we belong to”, this year’s programme focused on supporting vulnerable children, promoting acts of kindness, strengthening employee wellbeing and encouraging positive contributions to local communities.
Since its launch in 2011, Responsib’All Day has become a hallmark of Pernod Ricard’s corporate culture, with employees around the world taking part in initiatives designed to address practical needs in the communities where they live and work.
Supporting vulnerable children
A highlight of this year’s programme in Vietnam was a week-long donation drive for Les Enfants du Dragon, a non-profit organisation supporting disadvantaged children and families.
Employees across the country donated books, school supplies, toys, sports equipment and other essential items.
Pernod Ricard Vietnam also donated VND 100 million (approximately USD 3,800), towards the construction of a new kitchen at a local primary school attended by children from the Les Enfants du Dragon shelter.
The project is intended to improve the children’s learning and living conditions, create a safer and healthier school environment and provide better opportunities for their development.
Speaking at the donation handover ceremony, Olivier Fages, managing director of Pernod Ricard Vietnam and Cambodia, said every child should have the opportunity to learn, grow and build a brighter future.
“As a company, we believe our responsibility extends beyond business performance to creating a positive impact in the communities where we live and work,” he said.
“Through our partnership with Les Enfants du Dragon, we are investing not only in a school kitchen, but in the wellbeing, dignity and future of the next generation.”
Pernod Ricard Vietnam also launched an internal social media challenge encouraging employees to share their volunteering experiences and community contributions. By highlighting personal stories of impact, the campaign sought to encourage wider participation and promote positive change within the company and the wider community.
Putting employees at the centre
Responsib’All Day 2026 also highlighted Pernod Ricard Vietnam’s commitment to employee wellbeing.
The company organised a session on happiness aimed at helping employees build resilience and strengthen positive connections at work and in their personal lives.
It also held a “Safety for All” workshop to reinforce the company’s commitment to creating an empowering workplace based on care, respect and accountability.
Giang Trinh, director of corporate affairs, sustainability and responsibility and communications, said positive change begins with people.
“While we remain committed to supporting the surrounding communities, we also recognise the importance of nurturing a workplace where our employees feel valued, connected and empowered,” she said.
“Responsib’All Day embodies both dimensions of our commitment – caring for our communities and caring for our people – because sustainable impact can only be achieved when we grow together.”
Although Responsib’All Day is an annual initiative, Pernod Ricard Vietnam said its activities are intended to contribute to longer-term community resilience.
The company said corporate responsibility extends beyond individual programmes and is embedded in its daily operations and workplace culture as it seeks to contribute to a more inclusive and sustainable future.