The exhibition, part of the 2026 Dak Lak Durian Festival, runs from August 15 to 23, featuring 20 international businesses and products ranging from durian and local produce to OCOP goods and processed foods.
The exhibition is a key event of the festival, themed "Dak Lak Durian - Connecting and Reaching Further".
Held at provincial level for the first time, the festival aims to promote the durian industry and growers while expanding trade promotion, attracting investment and strengthening domestic and international market links.
Dak Lak authorities said the exhibition was intended to provide a platform for growers, cooperatives, businesses, distributors and international partners to meet and explore cooperation opportunities.
Dak Lak hopes the event will generate new contracts, orders and partnerships while helping durian and other local products enter modern retail networks, e-commerce platforms and export markets.
Dak Lak is prioritising durian quality and added value over output, with plans to develop growing areas, manage production area codes, strengthen traceability and quality control, and expand technology use, processing, post-harvest preservation and logistics. As import markets tighten standards, the exhibition highlights safe production, chemical residue control and traceability, alongside biotechnology solutions to manage pests, reduce environmental impacts and improve produce quality.
The participation of 20 international businesses also gives domestic companies an opportunity to better understand individual market requirements.
A representative of a Shandong-based company said China had strong demand for Vietnamese agricultural products, but quality and meeting consumer requirements were key to expanding the market.
Besides durian, OCOP products and other local specialities are being showcased to help producers promote their brands, find partners and expand distribution.
Through the festival, Dak Lak aims to increase the value of its agricultural products through quality, branding and processing rather than relying primarily on production volumes.
A representative of a Shandong-based company said demand for Vietnamese agricultural products was strong in China, but quality and meeting consumer requirements were key to further market expansion.