The route, named "Heritage Journey: My Son-Nong Son-Que Phuoc-Elephant Species and Habitat Reserve," was introduced under an agreement signed by the city's Special-use Forest Management Board.

The reserve plans to develop eco-tourism products centred on wildlife conservation, environmental education and indigenous culture, with activities designed to avoid disturbing the area's wild elephant population.
Planned experiences include guided forest walks, environmental education programmes, conservation tours, and opportunities to explore local culture, traditional cuisine, handicrafts and village life.
Controlled trekking, wildlife observation, nature photography and scientific research activities will also be offered, alongside a responsible tourism programme encouraging visitors to support forest conservation, wildlife protection and lower-carbon travel.
Authorities said the initiative is also intended to create sustainable livelihoods for local communities through homestays, guiding services, traditional food and OCOP products, while strengthening public support for biodiversity conservation.