Under the plan, the province targets 705,000 international arrivals, 4.95 million overnight stays and tourism revenue of VND 16.3 trillion (about USD 623 million).
The campaign aims to attract both domestic and international visitors, particularly high-spending and longer-stay tourists, while supporting double-digit growth in the services sector.
As part of the programme, Phu Tho will launch the Phu Tho Tourism - A Colourful Experience campaign around World Tourism Day in late September, introduce new tourism products and offer promotional packages for the year-end travel season.
The province will also organise cultural, sports and tourism events, along with media campaigns, familiarisation trips and press tours to promote its destinations.
Authorities will work with tour operators, media organisations, influencers and travel bloggers to market local attractions.
Businesses will be encouraged to offer discounts and develop tourism products highlighting local culture and heritage.
Planned products include spiritual and heritage tours centred on Hung Kings Temple, hot spring resorts in Thanh Thuy and Kim Boi, eco-tourism in Tam Dao, Dai Lai, Hoa Binh Lake and Xuan Son, community-based tourism in Mai Chau, as well as golf, MICE and educational tourism.
The province also plans to expand regional tour links and introduce special offers for students, families, weekend travellers and corporate groups.