Ngu Hiep, one of the province's oldest durian-growing areas, has nearly 2,936 hectares of durian orchards, accounting for more than 95 per cent of its fruit-growing area. Annual production reaches about 76,900 tonnes.
Around 70 per cent of local durian output is sold to fresh fruit export markets, while the remainder is processed or frozen to increase product value.
The nearly seven-metre-high durian monument, funded with more than VND 1 billion (USD 38,000) in private donations, features stylised hands holding the fruit to symbolise agricultural labour and community aspirations.
Local authorities said the landmark was expected to become a tourism attraction and strengthen the area's identity as a major durian-growing region.
The launch of the collective trademark is intended to improve product recognition, protect the reputation of Ngu Hiep durian and support more standardised production, traceability and market linkages.
Authorities also held a workshop bringing together farmers, businesses and researchers to discuss quality control, traceability and cadmium residue management for durian exports.