Local authorities in Hoang Tien Commune launched a large-scale clean-up campaign after storms in late 2025 left tree trunks, bamboo and rubbish buried beneath the sand, with sharp debris exposed by tidal erosion raising safety concerns among tourists.
Hundreds of workers and heavy machines were deployed to remove submerged waste and hazardous objects along the coastline. By Friday, most debris had been cleared, leaving the beach cleaner and ready for summer tourism activities.
Le Xuan Hoa, chairman of the Hoang Tien Commune People’s Committee, said the debris had been swept ashore by storms and strong tides late last year, with some tree trunks remaining buried beneath the sand before re-emerging due to erosion.
Authorities said hundreds of tonnes of rotten wood and waste had been removed from the beach, though inspections and clean-up efforts would continue to support sustainable tourism development.
Hotels, restaurants and accommodation facilities in the area are also upgrading infrastructure and services ahead of the peak summer season.
Hai Tien Beach, spanning Hoang Tien and Hoang Thanh communes in Thanh Hoa, is one of the province’s leading coastal tourism destinations and aims to attract around 2.3 million visitors this year, generating tourism revenue of VND 4.7 trillion (USD 179 million).
According to the provincial Department of Culture, Sports and Tourism, Thanh Hoa welcomed around 1.72 million visitors during the Hung Kings Commemoration Day and April 30-May 1 holidays, generating estimated tourism revenue of VND 4.33 trillion, with Hai Tien Beach alone attracting about 85,000 visitors.