Despite prolonged tensions in the Middle East and growing concerns over global economic growth, Vietnam’s retail sector has continued to show notable resilience.

FPT Retail recently announced first-quarter consolidated revenue of VND 15.11 trillion (approximately USD 581 million), up 30 per cent year on year and equivalent to 25 per cent of its full-year target.
Pre-tax profit reached VND 472 billion (approximately USD 18.10 million), accounting for 30 per cent of its 2026 annual goal.
The results reflected improving consumer demand in both healthcare and technology retail segments.
Its FPT Shop chain posted revenue of VND 4.81 trillion (approximately USD 185 million) in the first quarter, up 31 per cent year on year and fulfilling 26 per cent of its annual plan.
Average monthly revenue per store reached around VND 2.6 billion (approximately USD 100,000), more than 30 per cent higher than a year earlier.
In pharmaceuticals, FPT Long Chau recorded revenue of VND 10.34 trillion (approximately USD 397 million), up 28 per cent year on year and meeting 25 per cent of its annual target.
Average monthly revenue per pharmacy reached VND 1.3 billion (approximately USD 50,000), slightly above the 2025 average.
Another major player, Mobile World Investment Corporation, reported first-quarter revenue of nearly VND 46.66 trillion (approximately USD 1.79 billion).
Financial income reached around VND 858 billion (approximately USD 33 million), up nearly 24 per cent from the same period last year, mainly driven by interest from bank deposits, loans and bonds.
As of the end of March, the company held VND 25.87 trillion (approximately USD 994 million) in bank deposits.
After expenses, the retailer posted net profit of nearly VND 2.75 trillion (approximately USD 106 million), up 78 per cent from the first quarter of 2025, marking its highest quarterly profit on record.
Also operating in ICT and electronics retail, Digiworld Corporation ended the quarter with net revenue of VND 8.50 trillion (approximately USD 327 million), up 54 per cent year on year.
Net profit exceeded VND 200 billion (approximately USD 7.7 million), nearly 90 per cent higher than the same period last year.
Masan Group, although yet to publish its official report, is estimated to have recorded net profit of about VND 2.50 trillion (approximately USD 96 million) in the first three months of the year, up 154 per cent from a year earlier.
The result was driven mainly by high tungsten prices, while the food and beverage segment recovered strongly and operating efficiency across its retail system continued to improve.
The figures indicate that domestic demand is gradually strengthening. At a time when the global economy remains volatile, domestic consumption continues to serve as an important pillar of growth.
Earlier, the government approved Vietnam’s retail market development strategy at the end of 2025, setting out a roadmap to 2030 with a vision to 2050 and several major growth targets.
By 2030, total retail sales of goods and consumer service revenue, excluding price factors, are expected to maintain average annual growth of 11 to 11.5 per cent.
E-commerce is projected to grow faster, at 15 to 20 per cent annually, raising its share to around 15 to 20 per cent of the total retail market.
According to analysts at MB Securities, in the first two months of the year, total retail sales of goods and consumer service revenue rose 7.9 per cent year on year, while retail sales of goods alone increased 7.8 per cent.