Authorities in Ninh Binh Province are moving to rebuild the tourism brand of Quat Lam Beach and Thinh Long Beach, once popular seaside destinations that have seen visitor numbers drop significantly.
Quat Lam, previously a bustling resort area, has grown quiet, with many hotels shuttered and facilities left unused. Most visitors now opt for day trips due to limited services and accommodation.
Thinh Long Beach has faced similar challenges, with business activity slowing after years of underperformance. Coastal protection and dyke reinforcement works are under way and are expected to be completed before April 30.
Local business owners say summer crowds have thinned in recent years, forcing closures. Storms and rising sea levels in 2025 damaged infrastructure, while waste pollution has further affected the area’s image.
Under a provincial plan, the 2026-2027 phase will prioritise marine ecosystem protection, environmental improvements and repositioning the two beaches within a broader coastal tourism strategy.
New resort models linked to community based and craft village tourism are planned in Hai Thinh, Giao Ninh and Giao Minh communes.
Between 2028 and 2030, the province aims to develop signature offerings, including beach, eco and community based tourism, alongside night time and culinary experiences. Plans also include establishing two to three branded coastal zones and expanding partnerships.
Authorities have launched environmental clean up campaigns along coastal areas to enhance landscapes and improve the destination’s appeal.
Ninh Binh will officially open its 2026 beach tourism season on April 28 at Thinh Long Beach, featuring a cultural programme and a range of activities such as traditional performances and kite festivals running into early May.