Market data on February 24 showed export-grade Monthong durian trading at around VND 155,000 per kg, while Ri6 grade A ranged between VND 87,000 and VND 92,000 per kg. Premium varieties such as Musang King were priced at VND 115,000 to VND 120,000 per kg.
Domestic prices were more stable, but export-quality fruit has become the main driver of the broader market.
An executive at a durian export company in Vinh Long Province said the current price surge reflected seasonal supply and demand dynamics. Off-season output has yet to peak, while exporters are purchasing early to meet container shipping schedules, creating short-term upward pressure on prices.
Demand for export-standard fruit at warehouses is particularly strong, especially for Monthong, which importers favour for its size and uniformity. China remains the primary growth engine at this stage, the executive said.
Ngo Thi Thu Hong, chief executive of Ameii Vietnam Joint Stock Company, said that besides China, partners in Japan, Canada and the United States have increased orders compared with the end of last year. However, they have tightened requirements on planting area codes, traceability and pesticide residue controls. Shipments that fully meet these standards are being purchased at significantly higher prices than the market average.
Dang Phuc Nguyen, General Secretary of the Vietnam Fruit and Vegetable Association, said demand from China typically rises in the period after the lunar new year, particularly around the full moon of the first lunar month and spring festivals. Meanwhile, domestic output is in the off-season, keeping prices elevated.
Nguyen cautioned that current price levels are likely to be temporary. Once the main harvest begins in March and April, increased supply could lead to price adjustments.
In 2025, durian exports reached about USD 3.86 billion, up more than 20 per cent year on year and accounting for over 45 per cent of the country’s total fruit and vegetable export value. It marked the largest contribution ever recorded by a single agricultural product.
The Vietnam fruit and vegetable association said that with expanded cultivation areas, improved quality and more diversified markets, durian export turnover in 2026 could reach between USD 4 billion and USD 4.5 billion.