The event was jointly organised by the Canada-Vietnam Association and the Vietnam Trade Office in Canada, with the participation of Vietnamese Ambassador to Canada Pham Vinh Quang and representatives of Vietnamese associations across the country.
Canadian Prime Minister Mark Carney sent a congratulatory message, recognising the contributions of the Vietnamese community to Canadian society.
The initiative aims to both maintain cultural traditions and strengthen connections among overseas Vietnamese while introducing Vietnamese products more widely to the Canadian market.
According to Trade Counsellor Tran Thu Quynh, the launch is part of efforts to boost Vietnam’s exports to Canada and enhance production linkages between the two economies. The section will highlight the diversity of Vietnamese goods, particularly processed foods and agricultural products.
These products currently account for about 4% of Vietnam’s total export value to Canada but are considered a priority sector as they are closely linked to farmers. However, the sector faces challenges due to Canada’s strict quality standards.
The Trade Office regularly updates businesses on technical requirements and warning cases, and works with Canadian authorities to invite experts to support Vietnamese enterprises, especially SMEs, in meeting market standards.
Vietnam’s exports to Canada have doubled over the past five years to more than USD 13 billion, reflecting strong cooperation potential, especially as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) continues to take effect.
The organisers expect the new section to serve as an effective bridge linking Vietnamese businesses with Canadian distributors and the overseas community, helping Vietnamese products penetrate deeper into North American supply chains.