Alongside a powerful depiction inspired by the legendary Saint Giong, the figures have spread rapidly online, drawing thousands of likes, comments and shares.
One mascot, featuring a blond-haired horse holding an iPhone, has proved especially eye-catching. “It may not be beautiful, but it’s probably one of a kind,” one user wrote, while others described the design as unusual yet amusing.
The mascots form part of a wider display welcoming the Lunar New Year of the Horse, with early images showing a dominant warhorse poised against the sky, symbolising strength and vitality at the start of the year.
Other figures depict horses as superheroes, surfers celebrating Quy Nhon’s beach culture and even astronauts, reflecting the city’s growing profile as a science and technology hub anchored by the Quy Nhon Science Discovery Centre.
Additional motifs include whales, recalling recent sightings along the coastline, and scenes evoking the battle drums of the Tay Son uprising.
Several mascots draw on the image of the “Anh hieu” character from Binh Dinh’s traditional bai choi folk art, while another depicts a calligrapher giving New Year blessings, a familiar Tet ritual.
Residents and visitors have flocked to the site to take photos with the mascots, turning the display into a popular seasonal attraction ahead of Tet 2026.