Three incentive schemes will be available to travel agencies, school and university groups, and visitors on major public holidays.
For tour operators, groups buying 20 tickets will receive one free entry. Quarterly incentives include 20 free tickets for agencies bringing 1,500 to 2,000 visitors, 30 for 2,001 to 2,500, 40 for 2,501 to 3,000 and 50 for 3,001 to 3,500.
Frequent partners will be invited to annual appreciation events, receive certificates for their contribution to My Son preservation, and be given Tet gifts.
Visitors at the My Son Sanctuary
The board will also organise fam trips for new products, work with Minh Phan Company on promotional hotel stays at My Son Heritage Hotel with night-time experiences, and issue VIP entry cards for tour company owners.
For school and university groups, a 30 per cent discount on service fees will apply to students and accompanying teachers. Requests must be submitted in advance via email to mysonstr@gmail.com.
On major holidays including Hung Kings Festival, National Reunification Day (April 30), May 1, Vietnam Heritage Day (November 23), the anniversary of My Son UNESCO recognition (December 4) and New Year’s Day, visitors will receive a 10 per cent discount at on-site souvenir stalls.
Nguyen Cong Khiet, acting deputy director, said this is the first time My Son has rolled out such wide-ranging promotions, adding that the site will continue to improve and expand services to enhance the visitor experience and encourage longer stays.