US fruits sold at a supermarket in Vietnam
Recently, US cherries have been generating strong consumer interest in Vietnamese supermarkets and fruit stores due to their sharp price drop. Retail prices now average around VND 299,000 (USD 11.74) per kilogram, and some major retailers are running promotions that slash prices by nearly half compared to the same period last year.
Nguyen Nga, owner of a fruit store in Danang City, said she is selling US cherries for between VND 280,000 and VND 300,000 (USD 11 to USD 11.79) per kilogram, roughly 50 per cent cheaper than last year.
“Because of the lower prices, we’ve switched to importing US cherries instead of Chilean ones,” Nga said, adding that her shop brings in around one tonne per month.
Supermarket chain WinMart is currently offering US cherries at a promotional price of VND 299,000 per kilogram, a VND 160,000 discount from the original price, valid from July 8 to 23. The chain reported a 140 per cent year-on-year increase in cherry sales.
Similarly, MM Mega Market reported strong demand, with US cherries sometimes selling for as low as VND 189,000 per kilogram during promotional periods.
According to the Vietnam Fruit and Vegetable Association, cherries are among the fastest-growing imported fruits in the first five months of the year. Vietnam spent USD 28 million on cherry imports, a 43 per cent increase from the same period last year. With import tariffs on US agricultural products falling, cherry prices are expected to continue dropping, making high-quality fruit more affordable for Vietnamese consumers.
The US Department of Agriculture estimates that the country’s sweet cherry output for the 2025 season will reach around 383,000 tonnes, up 8 per cent from 2024, thanks to favorable weather. However, exports to China have declined due to a 58 per cent basic import tariff, despite the temporary suspension of additional tariffs between May 14 and early August.
While China remains a difficult market due to stiff competition from Chile, Vietnam is currently negotiating with the US to reduce tariffs on American goods to zero. As a result, prices for US products, including cherries, are expected to fall further.