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VietnamLash leads Vietnam’s emergence in global beauty supply chain

VietnamLash, a rising eyelash extension brand exporting to over 70 countries, is redefining Vietnam’s role in the global beauty industry with its blend of craftsmanship, quality, and strategic vision.

As the global beauty sector reevaluates its supply chains in response to trade tensions and the need for diverse sourcing options, Vietnam is emerging as a competitive manufacturing hub. At the forefront of this transformation is VietnamLash, a fast-growing eyelash extension producer that exemplifies the country’s ascent in international beauty exports.

Founded in Vietnam, the company has carved a niche in high-demand markets such as the United States, Europe, and Australia. VietnamLash is more than a supplier, it is part of a new wave of Vietnamese enterprises driven by quality, customer-centricity, and national pride. For international buyers seeking reliable alternatives to traditional manufacturing bases, VietnamLash offers a compelling solution that combines flexibility, professional standards, and deep-rooted artisanal expertise.

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VietnamLash premium eyelash extensions collection

From vision to impact

VietnamLash was launched with a mission beyond commerce. Founder Tracy Ngo, a young Vietnamese entrepreneur passionate about beauty and culture, envisioned a brand that showcased Vietnamese craftsmanship on the global stage. Inspired by the resilience of the lotus flower, Vietnam’s national symbol, the company has built its foundation on integrity and long-term partnership.

Each product is crafted with meticulous attention to detail, and every business decision is guided by a commitment to trust, transparency, and customer satisfaction. VietnamLash’s evolving visual identity, symbolised by a confident Vietnamese woman in traditional áo dài and nón lá — reflects the modern spirit of Vietnamese women: bold, aspirational, and globally engaged.

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 Leadership driving quality

Differentiating through quality and partnership

VietnamLash’s competitive edge lies in its ability to deliver both substance and style. The company provides OEM and ODM services tailored to the needs of international lash businesses, co-developing products that align with clients’ brand identities. It also offers sustainable loyalty programs and after-sales support, reinforcing a long-term collaborative approach.

Product quality is paramount. VietnamLash adheres to strict, internationally certified quality controls and exclusively uses premium Korean PBT fibres. The company operates with a partner-first mindset, viewing itself as a co-creator of client success rather than a mere manufacturer.

A growing global presence

With exports to 74 countries and a network of over 1,000 lash artists, salon owners, and wholesalers, VietnamLash balances scalability with artisanal excellence. Monthly production reaches up to 30,000 boxes, while customer satisfaction remains high, with a current rate of 98 percent.

Beyond commercial success, the company is reshaping perceptions of Vietnamese beauty manufacturing. Once considered a niche, labour-intensive sector, eyelash extensions from Vietnam are now globally recognised for quality and professionalism. VietnamLash also integrates social responsibility into its operations, supporting rural women’s employment and contributing to charitable causes in remote and disaster-affected communities.

As it marks its fourth anniversary this June, VietnamLash enters a new phase of expansion, innovation, and ambition. The company plans to broaden its product range within the lash sector, invest in research and development, and lead industry efforts toward sustainability and technological advancement.

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 VietnamLash in Beautycare Expo 2025

A strategic partner in the new beauty economy

In an industry where speed and cost often dominate, VietnamLash competes with purpose, quality, and trust. For global beauty brands seeking a reliable, values-driven manufacturing partner, it represents an emerging standard in Vietnam’s export economy.

As global supply chains increasingly look to Southeast Asia, VietnamLash illustrates what the future of beauty manufacturing can be, where business, culture, and craftsmanship intersect on the world stage.

For more information on VietnamLash’s eyelash extension products and global OEM/ODM services, visit www.vietnamlash.com.

Content link: https://dtinews.dantri.com.vn/vietnam-today/vietnamlash-leads-vietnams-emergence-in-global-beauty-supply-chain-20250605091129697.htm