The organisers of the Vietnam International Travel Mart (VITM) Hanoi 2025 visit a booth on April 10.
The fair will run for three days, from April 10 to 13, at the International Exhibition Centre (ICE) in Hanoi, featuring 60 tourism promotion agencies from both domestic and international markets, eight airlines, and representatives from 16 countries and territories, along with over 600 businesses.
In addition to a wide range of domestic and international tours priced between VND5-20 million, many premium tour packages ranging from VND150-500 million are also being promoted, targeting high-income travellers.
Speaking with Dantri/Dtinews, Pham Van Bay, Deputy Director of Vietravel Hanoi, shared that the company aims to attract around 1,000 customers and generate VND16.5 billion in revenue during the four-day event. To meet this target, Vietravel is offering a variety of attractive travel products and exclusive deals.
For domestic tours, travellers can easily choose from 3-day-2-night or 4-day-3-night packages to destinations like Sapa, Ha Giang, Moc Chau, Da Nang, Nha Trang, Phu Quoc, and Quy Nhon, with discounts of up to 35 percent and prices starting at just VND2.4 million per person.
As for international tours, popular routes such as South Korea, Japan, Taiwan, Singapore, Dubai, Europe, the US, and Australia are being offered with discounts of up to VND10 million per guest.
“The number of international visitors to Vietnam has seen positive growth, thanks in part to visa waiver policies and the country's rising global reputation,” Bay said. “For outbound travel, Vietnamese tourists are showing strong interest in destinations such as Thailand, Singapore, Japan, and South Korea, with growth of 30-40 percent compared to the same period last year. Notably, tours to China have surged by 200 percent.”
Visitors at the event.
Nguyen Ngoc An, Deputy General Director of Vietluxtour, said that to meet customer demand, the company is offering hundreds of unique summer tours and exciting promotions at VITM Hanoi 2025.
Of special note, in celebration of the 50th anniversary of Southern Liberation and National Reunification, the company is promoting a series of historically-themed tours. These tours are available for both group and private bookings, tailored to customer preferences.
“We’re also offering a 15 percent discount on cultural and historical tours of Saigon for those who register at the VITM fair. Additionally, customers will receive direct discounts on selected tours,” An said.
International visitor numbers to Vietnam on the rise
In her opening remarks, Deputy Minister of Culture, Sports and Tourism Trinh Thi Thuy praised the tourism industry's resilience and remarkable recovery after a challenging period.
“The number of domestic tourists in 2024 exceeded expectations, and international arrivals have grown at one of the fastest rates in the region, even surpassing the record levels of 2019, prior to the Covid-19 pandemic,” said the deputy minister.
“In the first quarter of 2025 alone, Vietnam welcomed over 6 million international visitors, a 29.6 percent increase year-on-year, the highest figure to date,” she added.
Also speaking at the event, Cao Thi Ngoc Lan, Vice President of the Vietnam Tourism Association, highlighted that the theme of this year’s fair underscored the industry's commitment to sustainable development. The goal is to promote green-certified destinations that enhance Vietnam’s tourism brand as environmentally friendly, secure, and attractive to global travellers.