Vietnam ranked 59th among 119 countries and territories in terms of the Travel & Tourism Development Index (TTDI) in 2024, falling from its 52nd position in 2022.
TTDI, published by the World Economic Forum, aggregates factors and policies, under five main listings, 17 sub directories and 102 individual indicators, to create the list for the global Travel & Tourism (T&T) sector.
Vietnam's overall TTDI rating was 3.96 (on a scale of 7.0) in 2024, placing it 59th among the 119 countries and territories, a significant decline from 2022 when it was in 52nd place with a score of 4.10.
Its lowest-scoring standard was in Tourism Services and Infrastructure at 2.20, ranking it in 80th place globally, but in terms of how Vietnam prioritises Travel & Tourism, it only scored 3.63 (for 98th place).
Its worst-performing pillar was T&T Socioeconomic Impact at 2.95, placing near the bottom at 115th. The pillar measures the economic and social impact of T&T, including induced economic contribution, the provision of high-wage jobs and workforce gender equality.
On a brighter note, the country did quite well in Price Competitiveness with a score of 5.68 (16th) and Safety and Security with 6.19 (23rd).
It also achieved good rankings in Natural Resources (26th), Cultural Resources (28th) and Non-Leisure Resources (38th).
In Southeast Asia, Singapore led at 13th in TTDI, while Indonesia (22nd), Malaysia (35th) and Thailand (47th) ranked above Vietnam. Indonesia made the most progress in the region with a leap from being placed at 36th up to 22nd since the previous assessment.
On January 5, Vietnam's government issued a legal document outlining plans to raise Vietnam's TTDI ranking by at least two places by 2025.
Its initial phase involves lifting the country's Prioritisation of T&T ranking by five places and Tourism Services and Infrastructure by three places in 2024.