People in Bac Giang are now busy harvesting lychees. Many local residents have used social networks, including TikTok, to boost fruit sales. Lots of clips with hashtags such as Hello Bac Giang have attracted millions of followers.
Clips promoting the northern province of Bac Giang’s lychees are currently common on TikTok (photo by VGP)
Bac Giang’s lychees are promoted as conforming to VietGAP and GlobalGAP export standards. The Tiktokers also explain the planting, harvesting and packaging of lychees.
On June 24, a four-hour livestream took place in Kep 1 Village with the participation of 40 Tiktokers that helped sell 23 tonnes of lychee via 5,182 orders. The sale brought revenues of VND1.2 billion.
The activity was part of a forum held by the provincial central youth board on using e-commerce to promote products under the national One Commune One Product programme (OCOP).
Phan Van Chieu, a TikToker from the southern province of An Giang, travelled around 2,000 kilometres with his mother to Luc Ngan for the first time to join the live stream. They were really impressed by the local lychee gardens.
Mai Son, vice chairman of Bac Giang Province People’s Committee, said that the locality had built material areas for export-standard OCOP products.