Danang’s tourism industry has planned to reopen air routes from China’s major localities like Guangzhou and Shanghai to Danang this year as well as promote MICE (meetings, incentives, conferences and exhibitions) tourism, golf tourism, and luxury beach resorts to Chinese travellers.
The city is expected to welcome a Chinese Famtrip group to seek tour connection opportunities. After the trip, a communications programme about Danang tourism will be launched by E-newsletter and Wechat in China.
Danang will also organise the International Fireworks Festival 2023. On this occasion, tourist sites in Danang, Sun World Ba Na Hills and Asia Park, will organise many festivals, music and art performances.
According to Cao Tri Dung, chairman of the Da Nang Tourism Association, Chinese tourists usually come in large groups and they like discovering local cuisine.
Dung added that the city’s travel agencies are recruiting Chinese-speaking guides to serve Chinese tourists in the coming time.