A recent report from Epinion, a Denmark-based market research company, and OMD, a communication agency, showed that Vietnamese young people prefer to stay home and chat with friends on Facebook than meeting outside.
Young people prefer to chat online
The survey was conducted with 710 people aged from 13 to 21, a new generation born in a digital world with full access to information technology -- 50 percent said their most comfortable method of contact with friends is via chat apps and texting, while 30 percent preferred face-to-face meetings, 52 percent said they often watch news and entertainment programmes on YouTube rather than television.
The relative youth of the population in Vietnam helped to place it among the top 20 countries in terms of connectivity, with 33 percent of the population connected to broadband. Young people tend to be the ones who decide Internet or cable packages for their households.
The survey shows young people deeply care about social and political issues, with the Spratly and Paracel dispute with China identified by 77 percent of respondents as most important topic, followed by universal education and gender equality.
Epinion has various agencies worldwide, including Vietnam while OMD Global Communication Company has been named as the world's most creative media agency by Gunn Report for Media eight times.