One-third of Vietnam’s population consider the Internet as an indispensable part of their daily life.
In the first quarter of this year, Vietnam ranked 18th among the top 20 countries in the world, 8th in Asia and 3rd in Southeast Asia in terms of Internet users.
Since 2010, Vietnam has been listed among the top 20 countries having the highest numbers of Internet users.
At the “Internet Marketing – road to success” seminar in Hanoi on November 28, Deputy Minister of Information and Communications Nguyen Thanh Hung said the number of Internet users in the country has increased by more than 15 times in the past 12 years.
Most Vietnamese, both at work or school, have managed to use the Internet to best advantage but businesses are not yet above recommended limits, Hung said. If they can use the Internet to promote their products they will make a quick profit and return on investment.
Lukasz Roszczyc, KLeo Burnett Company Managing Director, said Vietnam’s Internet infrastructure has developed rather impressively with the number of people using smart phones rising sharply.
In addition, around 10 million people use the Facebook and more than 500,000 people shop on the Internet. Therefore, domestic businesses should grasp the digital advantage to raise their revenue from on-line sales and marketing.