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Source: VGP

Nielsen announces Top 10 brands in Vietnam

Nielsen Vietnam recently published the list of Top10 brands in Vietnam, which was based on the number of users.

Nielsen Vietnam recently published the list of Top10 brands in Vietnam, which was based on the number of users.

With Vietnam having the highest per capita motorbike ownership in the world, Honda is the number one brand in the country.

With Vietnam having the highest per capita motorbike ownership in the world, Honda is the number one brand in the country.

According to the list, Nokia ranked second for overall brand recall and has the highest ownership level with a portfolio for all segments in the market, from economy to premium.

With several initiatives to cater the local market, including higher quality and availability of fresh foods, pricing closer to consumer demand, higher standard for modern trade, French brand super-market Big C ranked third with increasing equity among Vietnamese consumers.

Nielsen Vietnam selected Mobifone, the Government-owned mobile service provider in Vietnam as the fourth most favorite brand. The telecom industry is expected to become a new power in Vietnam’s economy in the next decade.

Vietcombank, the market leader for banks, ranked fifth followed by Saigon Co-op Mart, the biggest local trade-chain reputed to have lower priced products in the sixth position.

With a relatively lower pricing position over Mobifone, Viettel, the military-run mobile phone service provider, ranked seventh while Sony, the most popular brand in home appliances and AV equipment, ranked eight for its high brand equity among consumers through the brand’s heritage.

Vinamilk, the biggest milk manufacturer in Vietnam with diverse beverage categories including fruit juice and drinking yogurt, ranked ninth.

The rest position belongs to Coca-Cola for its high brand equity through its heritage even though, in terms of market share, Pepsi performed better due to product availability.

Content link: https://dtinews.dantri.com.vn/vietnam-today/nielsen-announces-top-10-brands-in-vietnam-20101216070427000.htm