The Danang Storytellers initiative aims to bring together key opinion leaders (KOLs), key opinion consumers (KOCs), travel bloggers, vloggers, photographers and other content creators to showcase the city's tourism, culture and lifestyle.
Over the past year, Danang has hosted more than 100 domestic and international content creators to experience its tourism products, cultural events, festivals and local attractions.
Officials said personal stories shared on social media were playing an increasingly important role in influencing travel decisions.
Under the theme "Your Danang-Your Stories", the programme seeks to build a long-term network of storytellers covering tourism, food, culture, arts, sports, entertainment and daily life in the city.
Participants will receive support such as accommodation, tourism experiences and other benefits depending on their level of influence.
Unlike short-term promotional campaigns, Danang Storytellers is designed as a long-term community, with participants able to earn points based on audience engagement and take part in recognition programmes.
The initiative is open to anyone interested in sharing their experiences of Danang, not just professional influencers or celebrities.
Applications can be submitted through the programme's website or by email.
